Oftentimes, digital marketing is confused with social media marketing. However, social media marketing is only one of the prongs of digital marketing. There are various other things under digital marketing such as Search Engine Optimization, Pay Per Click, Content Marketing, Email Marketing etc.

There are many reasons to market your business, from brand awareness (if you’re a new company) to creating interest and navigating prospects into buyers.

There’s a wide range of ways to market a business. The right type of marketing depends on your goals, the products and services your business offers, and most importantly, your consumers and identifying the right place to communicate to them. At Kedden, we help you identify those places and effectively communicate and market to your audience. Hop on a 30-min free call with us today and find out what kind of digital marketing is best suited for your business.

The answer is, yes! While having a well-designed logo is one of the important visual aspects of branding, it is not all. Branding your business is extremely crucial to creating differentiation in the minds of your consumer. It doesn’t have to be elaborate but effective and aligned with your companies ethos. Creating a distinct brand voice and position helps create a strong brand image when done well and consistently.

Timing is everything. To stay ahead of the game, it is not only crucial to plan but also schedule digital marketing campaigns, creatives and any other bits of communication. Creating a calendar with important events helps you organise your communication beforehand.

A calendar allows you to align your content and communication which can then be sent through automated platforms to your consumer’s inboxes, updated to your social media handles etc.

Although this is not written in stone, it is almost mandatory to have an online presence. Creating an e-commerce store can be time-consuming, especially one that offers users a seamless user experience, but is essential. It is an accessible and convenient way for consumers to interact with your business. Even with the presence of brick and mortar stores, selling products and services has largely shifted online and remains a very crucial way to communicate to your consumers.

The three main stages of website development are:

Planning and Analysis: This is the initial stage of website development, where the goals and objectives of the website are identified, and a plan is created to achieve those goals. This stage involves researching the target audience, defining the website’s purpose, creating a site map, and deciding on the technology and platforms to be used.

Design and Development: In this stage, the website’s visual and functional elements are created. This includes designing the website’s layout, choosing colors and fonts, and creating a user interface that is easy to navigate. The website’s functionality is developed using programming languages such as HTML, CSS, and JavaScript.

Testing and Launching: Once the website has been developed, it is tested for bugs, errors, and usability issues. The website is also optimized for search engines, and content is added. Finally, the website is launched, and ongoing maintenance and updates are performed to ensure it continues to meet the needs of its users.