Marketing and Sales Coaching

Our coaching program focuses on marketing and sales and can be delivered in 4 ways:

1.  Do-it-Yourself program
2. Group Coaching Program includes 1X/month live coaching session for 1 hour
3. One-on-one coaching with me includes 4X/month live coaching session for 1 hour
4.  a customized coaching/consulting program tailored to a clients specific needs. (TBD)The coaching program is delivered in conjunction with an e-learning platform which has 52 modules and accompanying workbooks.

Marketing Strategy

Market Research: identify your target audience, understand their needs and preferences, and analyze your competitors’ strengths and weaknesses.
Brand Positioning: develop a clear and compelling brand positioning strategy that differentiates your brand from the competition and resonates with your target audience.
Content Marketing: develop and execute a content marketing strategy that will position you as a thought leader in your industry and generate leads.
Email Marketing: build and nurture your email list, and drive sales through targeted email campaigns.
Advertising: developing and executing advertising campaigns across various channels, traditional media (print, direct marketing, sales collateral etc.), search engines, social media, display networks, and more.
Marketing Analytics: measure the success of your marketing efforts and optimize your campaigns for maximum ROI.

Advertising

Defining your advertising goals and budget to ensure that your advertising efforts are aligned with your business objectives.

Creative services: development of the visual and written components of an advertising campaign: slogans, copywriting, and design.
Media planning and buying: selecting the most effective media channels for reaching a target audience and negotiating and purchasing advertising space or time.

Public Relations

PR services are essential to build and maintain your reputation, promote their brand, and effectively communicate with your stakeholders. Public relations (PR): communication strategies and tactics to build and maintain relationships between your organization and your various stakeholders, including customers, employees, investors, and the media.
Content development: Creating and distributing content, such as press releases, blog posts, and social media updates, to promote an organization’s brand and message.

Sales Coaching and Consulting

Identify areas where sales can be improved, and then develops strategies and tactics to address issues.
Sales strategy development: A sales consultant will help a company develop a sales strategy that aligns with its overall business goals.
Sales process optimization: identifying ways to streamline the process and reduce inefficiencies.
Sales training and coaching: work with your sales team to improve their skills and knowledge, helping them become more effective at selling.
Sales forecasting and pipeline management: to ensure that it has a steady stream of leads.
Sales technology implementation: implement sales technology tools, such as customer relationship management (CRM) software, to improve sales performance.

Branding

Development of a unique brand identity for your products or services including logo and visual identity, brand strategy and messaging. Investing in these services, businesses can differentiate themselves from competitors and build a loyal customer base.

Brand Strategy: define the brand’s values, purpose, and target audience. Creating a positioning statement and developing a brand message.
Logo Design and Visual Identity: develop a logo that is unique, memorable, and representative of the brand. Create a cohesive look and feel for the brand across all touchpoints, including colors, typography, and imagery.
Brand Messaging: develop messaging that accurately represents the brand’s values and resonates with its target audience.
Brand Guidelines: A set of guidelines is created to ensure consistency across all branding materials and touchpoints.
Brand Management: This includes ongoing management of the brand to ensure it remains relevant and consistent with the brand’s values and messaging.

Powerpoint/Keynote Presentation and Presentation Coaching

Assistance with speech writing and design of a presentation. Revisions to an existing presentation. Coaching presenters to effectively deliver their presentations